Portfolio

Web Design & Development

Created and managed websites for 40+ Specialized Bicycles' brick-and-mortar bike shops
Implemented systems for lead generation and management, digital customer communication, and online ordering, leading to a direct increase in revenue through e-commerce
Optimized each website to be locally authentic while still true to the Specialized Brand
Improved organic search visibility by implementing strategic SEO techniques

santamonica

santacruz

roaringmouse

santamonica

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Designed and implemented a comprehensive training program for a rapidly growing restaurant group onto a branded, highly interactive LMS
Applied knowledge of e-learning methodologies and best practices (i.e. ADDIE) and partnered with SME's in order to properly design, develop, and evaluate digital training courses
Refined content to focus on information that matters most, while offering multiple avenues of comprehension for every type of learner
Created physical training materials for item builds, menu changes, packaging guides and more
Storyboarded, scripted, directed production, recorded voiceovers and provided closed-captions and graphics for training videos.

New-Hire-Orientation Program

Front-of-House Training Program

Back-of-House Training Program

Branded LMS design (i.e. thumbnails, banners, buttons, certificates of completion, video graphics gifs & more)
Logo & iconography design
Internal and external marketing materials for menu specials, updates, hiring, etc.
Assets for Meta & Google ads to drive local traffic to store websites, and promote brand awareness, events, inventory availability and online shopping